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Special Event
Friday 2nd March - 1.00pm - 5.30pm Coslett 124

Meet Global Brand Leaders

Keynote presentations concerning brand management, ingredient product marketing, financial planning and business analysis and human resources management.

This event is now full. Please see alison for a place on the reserve list and you may still get in. Please arrive for a prompt start

This site provides a range of learning resources to support my modules at Anglia Ruskin University. You can access lecture notes, module guides, assessment details as well as find links to other sites that will help you in your studies.
Year 1 marketing assignment: a number of students are finding the analysis confusing because they are attempting to start with their new business idea. The idea is to start with an analysis of the fast food market using MINTEL data. Then based on this together with your PEST findings and competitor research you can identify an attractive segment. Only at this point should you decide on your new business idea. Remember, you cannot pass this assignment without extensive use of MINTEL data

For Retail Marketing students writing about Tesco you can find an interesting case study here reproduced from Services Marketing, Alan Wilson, McGraw Hill.

This page has been viewed 36180 times		 Retail Marketing Week 9 lecture: Non-store retailing, click here.

Year 1 Marketing: The Marketing Audit file contains the extra slides on competitor analysis

Week 6, week 7 and week 8 case studies are available here

Managing People Finance and Marketing students click here for week 4 and here for week 5 case studies

Year 1 Managing People Finance and Marketing students: the case study for week 3 tutorials is available here.

MPFM week 2 lecture available here.

Managing People Finance and Marketing week 1 lecture slides are available here.
Main News Check here regularly for important announcements about your course.

Career Note

I joined Anglia Ruskin University in 2004 after 20 years in financial services sales and marketing. Career highlights included marketing management experience with an innovative fund management group prior to co-founding a financial services marketing consultancy firm in 1989. Institutional clients included leading financial services providers and the strategic focus of the firm was the development of innovative mortgage products and related sales and marketing strategies. My teaching is informed by extensive practical experience which, together with a first degree in Psychology, has shaped my belief in consumer insight and operational efficiency and innovation as the key drivers of business success.

If you are visiting this site from outside Anglia Ruskin University, click on the university logo to learn about courses at Ashcroft International Business School.